Apparently the collaboration of Microsoft and Nokia goes beyond Lumia smartphones. After the latest up-date the  – now uses Nokia’s live traffic and geocoding algorithms. Bing Maps can now offer the same traffic information that is already available at Nokia Maps in 24 countries (Austria, Belgium, Brazil, Canada, Denmark, Finland, France, Germany, Greece, India, Indonesia, Ireland, Italy, Luxembourg, Mexico, Netherlands, Norway, Poland, Portugal, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, UAE, UK and US).

This info is really important for all Bing Maps users from one basic reason – Nokia is the owner of Navteq – the biggest mapping data player on the planet. Not only their traffic data is one of the most accurate but also their geocoding algorithms (taking latitude and longitude information and connecting that to a readable address) will surely offer better routes and directions for Microsoft-mapping service users.

But this not the most important conclusion… the most important thing is that those two giants are teaming up to build better location-based services and apps. With their financial potential and Nokia’s announcement of the new  Nokia’s Where Platform, can bring LBS to whole new level. I’m looking forward to see where it will go!!!

source: Nokia Conversations, The Verge