Uber is trying to make your ride more interesting with Trip Experiences
When you take your Uber ride you typically chat with a driver or play with your phone. There is between 15-40 minutes when you are sitting idle doing basically nothing. This is a really long time to be utilized and Uber seems to understand it.
Today, the ride-hailing giant introduced what it calls Trip Experiences. It aims to let third-party developers give users fun or productive things to do during their trip. The idea is that other apps and services can push you content during your ride. Using Uber API give developers access to your trip data like your destination and ride duration. This can be used to customise content the apps will serve you. Uber shows 4 scenarios:
Entertainment: 10 minute playlists for a 10 minute trip
Local Guides: Insights and offers at your destination
Uber says it’s aware that with great power comes great responsibility, which is why the company claims that users will be in complete control of this feature. Also Uber’s developer terms prohibit them from using the tool to serve up unsolicited ads and promotions.
Uber Trip Experiences aim to enrich the user’s experience during the trip which is cool. It is also clearly in line with the company’s continuing mission to integrate with as many third-party apps as possible. Three weeks ago Uber partnered with Facebook to offer ride hailing directly from the Messenger app.
Trip Experiences are not a revolution but the feature brings Uber one step closer to it’s vision of becoming world’s top urban transportation service.