New Taxi Ordering Service By TomTom
TomTom one of the major world navigation systems and map data provider doesn’t want to make life easier to startups focused on convenient ways to hail and pay for taxis. Last week they’ve launched a new service in Amsterdam.
The system is an end-to-end solution based on dedicated hardware. It consists of two parts. First there is the Taxi Butler – simple device with a single button to call a taxi. On the other site Taxi Assistant device for cab drivers. So while being in a hotel, restaurant or a bar you simply press the button. TomTom server matches your request with the nearest free taxi. Once a ride has been acccepted by the driver and the customer is onboard, the taxi pays back TomTom between €1-€1.5 per ride.Sometime ago TomTom acquired the taxi-fetching app maker TXXIso we can suspect that they’re planning to launch smartphone app as well.
The Taxi Butler costs €39 excl VAT and its use is free for the local business and the Taxi Assistant is 149 excl. VAT, including a two years subscription to TomTom’s connected services.
Hence sales of PNDs is dropping every month, sales of map data might not be that profitable when there are plenty of mapping APIs TomTom is searching for some new ways to diversify their revenue sources and this might a pretty good way.
source: GPS Business News