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Location, Location, Location – Infographic
Location, location, location – this is the most known marketing phrase ever, but it’s as well the most true marketing phrase ever! Now in the era of location-aware devices and networks, where people, emotions and content is spatially identifiable it is even more true. Kissmetrics created nice infographic summarizing how one can use location for marketing purposes broadly describing it as geo-marketing.
Well… I would argue if it’s a correct definition of geo-marketing that is historically linked to advanced spatial analysis with GIS tools but lets forget about science and enjoy this cool infographic.
source: Kissmetrics
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The Future of Navigation: How Satellite Data Shapes Map Innovation
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Next Generation Map Navigation: Is It Based on AR Smart Glasses?