iOS 7 Will Ask Users To Help Improve iOS Maps
All geo-geeks remember last year’s Apple’s attempt to enter the mapping market with a product what was far behind the competition in term of geographic data quality. Guys from Cupertino has spent much of the last and this year working hard to improve its iOS Maps product. They’ve acquired a few new ‘geo-companies’ and decided to hire ‘ground truth’ mapping experts around the globe to work on data quality.
But Cupertino decided on yet another move to improve its maps… activate 400 mln Apple believers who uses iOS devices worldwide. According to Apple Insider iOS 7 will ask users if they want to help improve the Maps app which will be linked to a new features of iOS 7 called Frequent Locations and Maps Bookmarks, which is essentially something like Google Location History, where you can track with all details where you’ve been over last months, just that you’ve got an access to it over an app… while Google is trying to hide that it’s tracking our every move so you need to search for while to access you location history info.
Users who decide to opt in for both features will have their Frequent Locations linked to their iCloud account and the system will automatically calculate driving (or walking) directions to locations as users select them in Maps. With this information Apple will be able to compare driving and walking time estimates to actual time it take users to reach the destination. Until now when I’ve been comparing real-time traffic travel times of iOS Maps and Google Maps, Mountain View was always more accurate. While one or two years back I wouldn’t think that I would thought of it as the most important feature of car navigation now I use it every time before meetings.
Will it help Apple to improve the quality of their mapping app? I don’t know as it’s a very complex issue but over $100 bln in cash Apple can surely do a lot.