Simplifying the Process of Tasking a Satellite
Editor’s note: This article was written as part of EO Hub – a journalistic collaboration between UP42 and Geoawesome. Created for policymakers, decision-makers, geospatial experts and enthusiasts alike, EO Hub is a key resource for anyone trying to understand how Earth observation is transforming our world. Read more about EO Hub here.
If you let your imagination run, the scope of projects that are possible in the world of geospatial data is limitless. Our beautiful earth is an intricate canvas of complexity and satellite imagery offers us a unique vantage point, a lens through which we can reshape our understanding and interactions with the world around us. However, the sad reality is that countless projects, brimming with potential, don’t see the light of day because of apparent resource constraints and bureaucratic processes that stifle creativity and narrow the scope of what is perceived as viable.
One of the major offenders here is satellite tasking — the act of requesting the specific imagery that you need over your Area of Interest (AOI). Despite commercial satellites already covering the majority of the globe, it’s not necessarily a simple process to get the up-to-date satellite imagery that you need. Many users struggle with understanding the potential cost, evaluating the project’s feasibility, and getting the level of control that they need to optimize their financial investment.
In this article, we’ll discuss some of these challenges more specifically and then paint a picture of where the industry needs to go in order to liberate users from the roadblocks they face.
Confronting the Challenges of Satellite Tasking
If you’ve ever gone through the process of satellite tasking, you will likely have experienced some of these obstacles:
- Complex process. A typical satellite tasking exercise is not exactly the seamless experience you might expect given the sophistication of the technology itself. It can often require multiple back-and-forth email exchanges with providers and other partners to clarify the brief, negotiate the pricing, and obtain the results. The process is often opaque and it can be really frustrating to deal with — especially if your project is time-sensitive (which almost all projects are, to some extent). The industry would benefit greatly from improved workflows and more transparent satellite tasking — and it would significantly increase the scope of work that was possible.
- Lack of flexibility and accessibility. Compounding the complexity is the lack of aggregated data networks which means it can be difficult to access and request highly specific and precise satellite imagery. Consequently, many users find themselves ordering more data than they require because they need to fit into the specific offerings that a single provider can deliver. This increases the cost and results in a lot of wastage — all of which serves to stifle potential projects of all types. Users need more flexibility and precision in terms of their satellite tasking and we have the ability to deliver that — if we can transform the way that requests are submitted and actioned across the industry.
- Opaque pricing. When you’re dealing with individual satellite imagery providers the question of price can be a very delicate dance. As a user, you often don’t have much bargaining power so evaluating what a particular project is going to cost and how to craft your brief that fits into your budget is exceedingly difficult. This lack of transparency is a major hurdle for many projects and it could be wholly avoided if users had a better sense of the drivers and considerations when it comes to pricing satellite imagery. As an industry, we need better controls here and aggregation of resources so that we can cultivate a healthier marketplace overall. This will not only reduce prices for users (due to healthy competition) but it will speed up feasibility studies, reducing the wasted time and money spent on proposals, quotes, and pilots that were never going to be affordable in the first place.
- A need for faster delivery to enable real-time insights. It’s completely cliché at this point to talk about how fast the world is changing, but it’s a serious challenge that affects the vast majority of geospatial projects. In order to complete accurate and timely analysis that can deliver actionable insights, users need to be able to get their imagery quickly and efficiently. Unfortunately, the current processes don’t deliver this and you can often be waiting days or weeks for your data — which completely eliminates your ability to make near real-time decisions. The industry needs more reliable timelines and smoother tasking procedures so that we can utilize the most up-to-date information possible. Just that one change alone would radically change what is possible with this technology and open things up to a wide range of new possibilities.
These four barriers to entry have a significant impact on how satellite imagery is used across many different industries and users are crying out for solutions. If the industry can make meaningful steps toward solving some of these challenges, it can be a catalyst for innovation and it can revitalize projects that were previously discarded because of the tedious, expensive, and complicated procurement process.
Where are the Green Shoots?
It’s safe to say that there are a lot of people in the industry who have recognized the challenges and who are working to create solutions that can streamline the tasking process and make it easier for everyone involved. One example of this comes from the team at UP42, who have built a platform that aggregates many of the top satellite imagery providers and then serves up an easy-to-use interface for users to interact with. By opening access like this, users have complete flexibility when it comes to pricing, data types, and other parameters — because they can compare providers against each other and find the best fit for them. But, perhaps more importantly, the platform makes satellite imagery more accessible than ever – turning a tedious process into one that feels like a natural extension of many of the best GIS software solutions out there.
Transitioning to a more modern GUI (and away from email exchanges) and integrating providers to allow for more advanced tasking seems inevitable at this point if you look at the way that technology has advanced in other industries. But another positive step forward in geospatial data specifically is the ability to combine different types of sensors and data so that a user can access a more holistic dataset for their needs. What this looks like in practice is a user being able to integrate data from multiple providers into one data pipeline, including their own proprietary data if they wish.
For example, UP42 allows a user to define their specific AOI and then gather different types of data in one place. This optimization goes a long way toward enabling more nuanced and sophisticated geospatial use cases, and it greatly accelerates the speed of available analysis.
Additionally, UP42 unveiled a new tasking ordering flow that addresses the industry challenge of opaque pricing. A lack of clarity, combined with long waiting times for tasking quotes, can disrupt projects and budget planning. Now, users have a broad overview of all the different providers, collections they offer, resolution, minimum order restrictions, and cost beforehand.
Gone are the days of endless emails for tasking orders. Hassle-free tasking with UP42 streamlines the entire process with a single, integrated solution. You can place tasking orders, get instant price estimates, and then download imagery into your workflow on the platform. By reducing the complexity in this way, it’s now possible to better focus on the task at hand. The team has written detailed documentation about tasking, including how to make the most of the wealth of data sources available on their marketplace and platform to analyze and innovate.
With more effective analysis comes better results and more meaningful change across a wide range of use cases. In fact, it feels like the efficiencies being achieved through some of these modern platforms might just be the unlock that can dramatically increase the utility of the wonderful satellite data that providers are gathering. Of course, more still needs to be done here to truly achieve the potential that modern satellite tasking has for us, but it’s good to see that there are companies out there who are building solutions that stride toward this future.
We’ve already seen major improvements in areas such as data storage, privacy protection, data quality, collaboration, and more — but this feels like the next frontier. As a community, we need to continue lobbying for improvements to satellite tasking because it is one of the major pain points that we all feel. By supporting the organizations that are making things easier, we can catalyze wide-scale change to the model of how things are done, and the industry can reap tremendous rewards as a result.
The Future of Satellite Tasking
If we let ourselves dream a little, the future of satellite tasking might resemble the experience of ordering our favorite food on an app. We’d select from a wide range of options, specify exactly what we wanted, have immediate price transparency, and then — with one click — it would be delivered to us. That’s what the future of satellite tasking needs to look like.
Having accurate price estimations, intuitive order processes, and a significant increase in accessibility can make a world of difference to what is possible. And with a combination of technological advances, software integrations, and customer-led innovation – we can definitely get there.
When we do, then the only limit will be our imagination. With a simpler and more effective process, access to satellite imagery ceases to be a barrier and instead becomes an enabler for so many of the exciting projects that we have yet to discover. Let’s get the tools in the hands of our community and watch them change the world.
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