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| AIDA 1.0 |
In 2009, MIT and Audi researchers created AIDA, which stands for Affective Intelligent Driving Agent. The first generation of the project produced a somewhat creepy and ‘very friendly’ in-car robot. AIDA 2.0 – the second generation of the project looks however more like the product of a science fiction movie. It uses 3D graphics projectors to display interactive map on a dashboard of a car!
AIDA 2.0 identifies goals of the driver?
AIDA 2.0 is meant to be a highly intuitive navigation technology that using the current location-destination-waypoint model and analyzing drivers behavior will identify goals the driver would like to achieve. That means it tries to help you locate food you like when you’re hungry, movies you might like to see, or places you might like to shop. It will be as well connected will social networks so that the driver will be informened not only about places nearby that may be of particular interest but as well about people, friends and family.
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| AIDA 2.0 |
AIDA 2.0 learns your habits?
AIDA 2.0 allows for a gesture controlled display that also handles the stereo and climate controls. It’s designed to learn your driving habits, preferred destinations, and typical routes. It offers you advice for your trip by determining your objectives and goals. It learns things like your favorite restaurants and activities and will make suggestions to you based upon your favorites. The more you use the system, the better it becomes. It “learns” more about what you want to do, see, and where you want to go. The display on the dashboard is optimized to help you achieve those driving goals. It takes into account real time weather and road conditions, including traffic delays. Using 3D graphics and a detailed map of the surrounding business, residential, and shopping districts, AIDA 2.0’s truly stellar feature is the virtual display: it uses the whole of the car’s dashboard and side mirrors to display and relay information.
Things that we used to watch in the sci-fi movies are now existing technologies. AIDA 2.0 is aiming to redefine the way we look at navigation systems. We will see if the concept succeed.
source: moto.pl, motorauthority.com,
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Loopt is a checkin app founded in 2005. The company produces mobile Location-based services that allows you to discover new places, download coupons, and share your location with selected friends. Not a bad idea but on the saturated market of location based social networks and some functional issues (spamming text messages) the Loopt was not a big success.
Location-Based Services with Groupon?
Loopt seems to be trying everything in order to survive in a saturated space. It is now partnered up with Groupon Now! in Chicago in order to provide Loopt users with locationally relevant realtime deals around them. Notifications of users will work even when app is not open, and the time sensitive Groupon deals will also appear on place pages within Loopt, so users can see and share with friends their favorite relevant deals. Currently the specific Loopt service is only available in Chicago but the company is planning to spread it nationwide.
Loopt has basically beat Groupon to bringing this Location-Based Service to its own app, while with Groupon users still have to type their zip code to get more locationally relevant deal notifications. But Groupon recently acquired Pelago, the company that have created Whrrl so their are probably working on a similar functionality right now.
According to Groupon 14% of subscribers interact with daily deal push notifications. So strategic partnership between Groupon and Loost seems to be mutually beneficial. But one can’t help but wonder when Groupon will apply this same technology to its own mobile app, what exactly that will mean for Loopt long term?
source: TechCrunch, Loopt
