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Earth Observation Data in the Enterprise: Adoption, Challenges, and Strategic Outlook

Earth Observation (EO) data is rapidly transitioning from a specialized tool for governments and scientists to a mainstream asset for businesses. The ability to monitor global assets, track supply chains, and assess environmental risk from space offers a competitive advantage that can no longer be ignored. However, despite its immense potential, widespread adoption remains limited due to significant technical and organizational challenges.

In our latest report, Earth Observation Data in the Enterprise: Adoption, Challenges, and Strategic Outlook“, provides a crucial framework for understanding and navigating this evolving landscape. This report, a collaboration between UP42 and Geoawesome, is based on interviews with industry experts and market research, and presents a comprehensive view of the state of EO integration across large companies. The report delves into the core obstacles that prevent enterprises from unlocking the full value of EO and outlines a clear, strategic roadmap for success.

The three main focus areas covered in the report include:

  • Key challenges in enterprise EO adoption
  • Strategic recommendations for enterprise implementation of EO data
  • Trends and developments shaping the future of EO

Download the Full Report

Ready to explore how Earth observation can empower your organisation?

Download the full report for free here.

About EO Hub

This report was produced as part of EO Hub—a journalistic and educational initiative by UP42 and Geoawesome.

EO Hub is a global knowledge platform dedicated to accelerating the understanding and adoption of Earth observation technologies. Designed for policymakers, decision-makers, business leaders, geospatial experts, and enthusiasts, EO Hub showcases real-world applications of satellite data, promotes best practices, and fosters informed discussions on the future of geospatial intelligence.

Learn more about EO Hub https://geoawesome.com/eo-hub/

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What is GNSS and How Does GPS Actually Work?

We rely on it daily – whether navigating to a new café, tracking a package, or mapping a field. But how does GPS work, and what exactly is GNSS? Let’s discover the invisible technology that powers modern life.

The Birth of GPS: A Cold War Invention

Although in everyday language, GPS is often used to describe any location-tracking device, in reality, it refers specifically to the American satellite navigation system. The Global Positioning System (GPS) was born out of military necessity during the Cold War. Developed by the U.S. Department of Defense, the system was designed to provide accurate positioning for strategic military operations.

  • 1973: GPS concept approved by the DoD.
  • 1978–1985: First satellites launched (Block I).
  • 1995: Declared fully operational with 24 satellites.

Its design was inspired by earlier satellite navigation experiments like TRANSIT, and has since grown into a globally critical system. Today, it’s freely accessible for civilian use across the world.

Transit Satellite Navigation System

Transit Satellite Navigation System. Source

GNSS: A Constellation of Constellations

GNSS (Global Navigation Satellite Systems) refers to all satellite-based positioning and timing systems, including but not limited to GPS. These systems are the backbone of modern navigation, geospatial applications, and timing services.

Major Global Systems:

  • GPS (USA): Operational since 1995, maintained by the U.S. Space Force.
  • GLONASS (Russia): Developed in the 1980s; global coverage restored by 2011.
  • Galileo (EU): Launched by the European Union; full services expected by 2027.
  • BeiDou (China): Began as a regional network in 2000 and achieved full global coverage in 2020.

The Three Segments of Each GNSS:

  1. Space Segment: The satellites orbiting the Earth that broadcast positioning and timing signals.
  2. Control Segment: The network of ground stations that monitor, maintain, and update the satellites and their signals.
  3. User Segment: The receivers and devices (from smartphones to surveying instruments) that capture GNSS signals to calculate precise location and time.

Each GNSS operates independently but modern receivers can combine signals from multiple constellations (multi-GNSS) to improve accuracy, reliability, and redundancy for applications on land, sea, air, and even in space.

The 3 segments of gnss

How GNSS Positioning Works?

Understanding GNSS Signal Processing and Error Correction by Geoawesome

How to Measure the Accuracy of GNSS? – DOP, RTK, and PPP

Raw GNSS signals can be off by several meters, but accuracy can be enhanced dramatically using correction methods:

Main Error Sources:

  • Ionospheric and tropospheric delays
  • Multipath effects (signals bouncing off surfaces)
  • Clock and orbital inaccuracies

Accuracy Enhancement Techniques:

  • DOP (Dilution of Precision): Describes satellite geometry; lower values = better accuracy.
  • RTK (Real-Time Kinematic): Uses a nearby base station for cm-level accuracy.
  • PPP (Precise Point Positioning): Relies on corrections from global services (e.g., IGS).

GNSS – Do It Yourself!

Explore RTKLIB – an open-source GNSS processing suite for post-processing and real-time kinematic positioning.

More Educational Resources:

Further Reading:


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