
Earth Observation Data in the Enterprise: Adoption, Challenges, and Strategic Outlook
Earth Observation (EO) data is rapidly transitioning from a specialized tool for governments and scientists to a mainstream asset for businesses. The ability to monitor global assets, track supply chains, and assess environmental risk from space offers a competitive advantage that can no longer be ignored. However, despite its immense potential, widespread adoption remains limited due to significant technical and organizational challenges.
In our latest report, “Earth Observation Data in the Enterprise: Adoption, Challenges, and Strategic Outlook“, provides a crucial framework for understanding and navigating this evolving landscape. This report, a collaboration between UP42 and Geoawesome, is based on interviews with industry experts and market research, and presents a comprehensive view of the state of EO integration across large companies. The report delves into the core obstacles that prevent enterprises from unlocking the full value of EO and outlines a clear, strategic roadmap for success.
The three main focus areas covered in the report include:
- Key challenges in enterprise EO adoption
- Strategic recommendations for enterprise implementation of EO data
- Trends and developments shaping the future of EO
Download the Full Report
Ready to explore how Earth observation can empower your organisation?
Download the full report for free here.
About EO Hub
This report was produced as part of EO Hub—a journalistic and educational initiative by UP42 and Geoawesome.
EO Hub is a global knowledge platform dedicated to accelerating the understanding and adoption of Earth observation technologies. Designed for policymakers, decision-makers, business leaders, geospatial experts, and enthusiasts, EO Hub showcases real-world applications of satellite data, promotes best practices, and fosters informed discussions on the future of geospatial intelligence.
Learn more about EO Hub https://geoawesome.com/eo-hub/

