Yelp Mapping Hipsters In New York
Yelp is making a use of its huge big data gathered over years and has released a new service where you can visualize heat-maps of occurrence of particular phrase in Yelp’s reviews. Pretty cool! This particular map shows that most hipster areas in NY are Williamsburg, Brooklyn and the East Village you can map several other keywords from bacon to yuppie. We can read on official Yelp’s blog:
With over 39 million reviews contributed to the site, Yelp plays host to a wealth of information on local businesses around the world. People come to Yelp to read and write reviews, look at photos and find business information, but that data houses even more local knowledge than we can see on the surface. Enter the Yelp Wordmap: a heat map showing density of keywords used in Yelp reviews to reveal fascinating patterns of local discovery.
So now let’s look at the most ‘hangover areas’ in Chicago… I love this tool. It’s a pity that it’s not open for every city and every keyword.